We’ve been busy in our home laboratories during these past few months. After lots of testing (and retesting), we now have a new way to spot your program and audience trends — and do it faster than ever.
It goes without saying that the coronavirus outbreak caused an upheaval in how nonprofits are approaching their fundraising programs. Given the new norm of social distancing, many organizations will need to rely more on digital marketing to compensate for losses they may be seeing in other channels.
| Sarah Koss
VP, Account Services
We all know that getting the second gift from a new donor is a key objective in the donor journey and crucial to long-term retention. And yet, as many as 70% of all donors leave us after that first gift. How can we enhance & extend the donor journey to reverse the trend?