Digital Marketing Dashboards Now Available that Empower Better Strategic Decisions

We can’t help it. We love making dashboards to help non-profit organizations with their marketing and fundraising goals. And nothing is going to stop us.  

THD lens is a suite of interactive dashboards that combines a multitude of data sources to visualize your data quickly, cleanly, and in context in a way that would otherwise not be possible without significant effort.  

Today, we are showcasing our new Digital Marketing Suite, a collection of eight brand new dashboard views, which we customized based on our clients’ wish lists. Highlighted below are a few of my favorite views to give you a sense of what is possible with this next-generation set of THD lens business intelligence dashboards:

Read More

Digital Fundraising Update

There’s never a dull moment in the world of digital fundraising. Staying on top of the shifts that have implications for your bottom line is daunting, so our Digital Team has summarized three recent, major developments in digital fundraising that need to be on your radar.

Read on, and if you want to go deeper with us, we’re standing by to take your call.

Read More

Don’t Get Left Behind in a Cookie-Less Future

Youre probably aware of the data privacy concerns regarding how individual users’ information is stored and shared across the internet 

As a consumer, the actions being taken by the government and some of the tech giants to regulate and protect individuals information make me feel good. As a digital marketer, this makes me furrow my brow.  

I rely on the ability to efficiently and accurately target my audience in order to drive donations for my clients. So, I’ve been closely monitoring recent developments and considering how they might impact our work. I wanted to share some of my findings with you now, dear reader. 

Read More

What Attribution Model Is Best for Your Organization?

What if I told you that you may be looking at your web analytics all wrong? What if what you see when you log in to Google Analytics was a big, fat data lie? What if Tom Brady had stayed with the Patriots? I can help you with exactly two of those questions. It all comes down to attribution and a dirty little habit called “last click.” Come closer and hear my (tongue-in-cheek) cautionary tale ... 

First, let’s get some background. So, what is attribution and why do you need to understand it? 

Read More

We Put Our Interactive Dashboards into Hyperdrive

We’ve been busy in our home laboratories during these past few months. After lots of testing (and retesting), we now have a new way to spot your program and audience trends — and do it faster than ever.

Read More

What We Learned About Email Marketing During the Pandemic

During These Strange Times, Our Email Programs Have Shown Resilience

It goes without saying that the coronavirus outbreak caused an upheaval in how nonprofits are approaching their fundraising programs. Given the new norm of social distancing, many organizations will need to rely more on digital marketing to compensate for losses they may be seeing in other channels. 

Read More

Seven Things You Need to Do in Google Analytics…Today

Google Analytics has around an 80% market share for web traffic and analytics, so it's a safe bet that you're using it.  

Read More

Let’s Not Be Cryptic

 

Read More

Google, Facebook, Network for Good and The Unknown Known

Facebook and Network for Good have done a good thing.

Read More

Second Gift Strategies that Work!

Sarah Koss
VP, Account Services

We all know that getting the second gift from a new donor is a key objective in the donor journey and crucial to long-term retention. And yet, as many as 70% of all donors leave us after that first gift. How can we enhance & extend the donor journey to reverse the trend?

Read More

Subscribe Here!