You’re probably aware of the data privacy concerns regarding how individual users’ information is stored and shared across the internet.
As a consumer, the actions being taken by the government and some of the tech giants to regulate and protect individuals’ information make me feel good. As a digital marketer, this makes me furrow my brow.
I rely on the ability to efficiently and accurately target my audience in order to drive donations for my clients. So, I’ve been closely monitoring recent developments and considering how they might impact our work. I wanted to share some of my findings with you now, dear reader.