Recent Posts by Alden Lowe

 
Alden is Director of Performance Marketing Analytics at THD, Inc.. With 10 years of experience honing his analytical skills, Alden has spent his past four years at THD using analytics to help identify insights and drive and inform strategic direction for several major national nonprofits.

Digital Marketing Dashboards Now Available that Empower Better Strategic Decisions

We can’t help it. We love making dashboards to help non-profit organizations with their marketing and fundraising goals. And nothing is going to stop us.  

THD lens is a suite of interactive dashboards that combines a multitude of data sources to visualize your data quickly, cleanly, and in context in a way that would otherwise not be possible without significant effort.  

Today, we are showcasing our new Digital Marketing Suite, a collection of eight brand new dashboard views, which we customized based on our clients’ wish lists. Highlighted below are a few of my favorite views to give you a sense of what is possible with this next-generation set of THD lens business intelligence dashboards:

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Don’t Get Left Behind in a Cookie-Less Future

Youre probably aware of the data privacy concerns regarding how individual users’ information is stored and shared across the internet 

As a consumer, the actions being taken by the government and some of the tech giants to regulate and protect individuals information make me feel good. As a digital marketer, this makes me furrow my brow.  

I rely on the ability to efficiently and accurately target my audience in order to drive donations for my clients. So, I’ve been closely monitoring recent developments and considering how they might impact our work. I wanted to share some of my findings with you now, dear reader. 

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We Put Our Interactive Dashboards into Hyperdrive

We’ve been busy in our home laboratories during these past few months. After lots of testing (and retesting), we now have a new way to spot your program and audience trends — and do it faster than ever.

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What We Learned About Email Marketing During the Pandemic

During These Strange Times, Our Email Programs Have Shown Resilience

It goes without saying that the coronavirus outbreak caused an upheaval in how nonprofits are approaching their fundraising programs. Given the new norm of social distancing, many organizations will need to rely more on digital marketing to compensate for losses they may be seeing in other channels. 

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