Lately, it seems like there’s always some new tool, important change, or major update taking place. We get it. It can feel like a lot to keep up with. Most recently, Google and Yahoo started enforcing new email authentication requirements for mass email senders. A lot of these requirements are best practices that we’ve been implementing on behalf of our clients for years. In our experience, we know that ethical email practices and success go hand-in-hand and we appreciate the fact that they are now being enforced.
