Mastercard Has Some New Rules and What it Means for Your Monthly Giving or Annual Membership Program

It’s been a marketer’s debate on monthly giving: do you send supporters a tax receipt each month to remind them of their gift, or just a single rolled-up tax receipt at the end of the year? Are those extra touchpoints harmful or helpful? Mastercard has published some new regulations on recurring transactions that make the case for a monthly reminder.

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Bridge Conference Fast Takes: Seen, Heard, Learned

Our colleagues returned from the 17th Annual Bridge to Integrated Marketing & Fundraising Conference energized. Many commented on how refreshing it was to attend an in-person event once again — to see familiar faces and make new connections, to hear new ideas and learn from dynamic sessions.

Here are fast takes from three THDers about their experience:

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Witness to the Evolution: The Trends Reshaping Fundraising

We recently sat down with Linda Williams, EVP, Chief Strategy Officer, for her perspective on how fundraising is changing and why. She highlighted several catalytic societal trends and industry mindset flips. Here's her take on an evolution that’s shifting fundraising into “marketing to raise funds.”

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Balancing Aspiration With Reality: Sensible Milestones & Better Donor Journeys Lead to Beautiful Destinations

Wendy Orleman has joined THD as vice president, client strategy, bringing over 20 years of experience leading strategy for nonprofit and commercial clients. We sat down with Wendy to hear how she will be helping clients grow and create meaningful social impact in her new role.

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The One Thing: THDers and Their One Change for Better RFPs

As we developed our content series on the RFP process, we've had some thoughtful exchanges on the topic both internally and with clients. We recently asked our team:  What is one question you’d add or one change you would make to the RFPs we typically receive that you think would result in a better response?  We are sharing four ideas here as thought-starters for your process:

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Three Ways to Improve the Nonprofit RFP Process

We launched an unscientific poll series on LinkedIn several weeks ago to tap into the nonprofit zeitgeist about Requests for Proposals (RFPs). The season for issuing and responding to RFPs is beginning to rev up, as many organizations evaluate partner relationships in the early months of the year for mid-year contract renewals.

The RFP process is a notoriously laborious and lengthy undertaking for both requesters and responders; we were curious to learn how colleagues on the client and partner sides of the nonprofit world felt about it. As 2021 came to a close, our survey series sparked lively discussions with clients and among our Account Teams internally. Here are some of the musings that could improve the experience for all parties.

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Your Donors’ Habits & Motivations Are Permanently Changing… Are You?

My iPhone’s “control center” serves up a daily sampling of photos from my photo library, taking me back in time to pictures of vacations, graduations and reunions, birthdays, and weddings captured “On This Day,” sometimes many years ago. These strolls down memory lane are an invitation to revisit the past, but it’s not the oldest photos that give me pause lately — it’s revisiting photos from just one year ago. 

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Audience First: Recalibrating Your Fundraising Program to Meet the Moment

In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.

THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.

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Don’t Get Left Behind in a Cookie-Less Future

SUMMER 2021 UPDATE:

Big news! In June, Google officially pushed out the date Chrome will end support for third-party cookies in its Chrome browser from early 2022 (as originally announced in January 2020) to the second half of 2023.

For many, the delay is welcome news. After all, it gives nonprofit marketers more time to adapt and develop privacy-focused alternatives in key areas like ad measurement, delivering relevant ads and content, and fraud detection. However, while the timeline has shifted, make no mistake that the end of third-party cookies still represents the seismic shift to the mechanics of the digital marketing landscape that we’ve been expecting. Like before the delay was announced, digital marketers and fundraisers need to prepare their organizations for these shifts.

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What Attribution Model Is Best for Your Organization?

What if I told you that you may be looking at your web analytics all wrong? What if what you see when you log in to Google Analytics was a big, fat data lie? What if Tom Brady had stayed with the Patriots? I can help you with exactly two of those questions. It all comes down to attribution and a dirty little habit called “last click.” Come closer and hear my (tongue-in-cheek) cautionary tale ... 

First, let’s get some background. So, what is attribution and why do you need to understand it? 

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