Recent Posts by THD, Inc.

 

THD Announces Alison Teres as Vice President, Client Strategy

THD, a Moore company, has welcomed industry veteran Alison Teres as vice president, client strategy. Teres joins THD with more than twenty years of marketing program, channel and segment management experience within for-profit and nonprofit sectors. Teres’ expertise will support THD’s commitment to client growth and create a meaningful social impact.

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USA for UNHCR, the UN Refugee Agency, selects THD for donor growth and engagement

THD, a Moore company, announced today that they have been selected by USA for UNHCR, the UN Refugee Agency, as their agency of record for mid-level engagement concierge services.

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Balancing Aspiration With Reality: Sensible Milestones & Better Donor Journeys Lead to Beautiful Destinations

Wendy Orleman has joined THD as vice president, client strategy, bringing over 20 years of experience leading strategy for nonprofit and commercial clients. We sat down with Wendy to hear how she will be helping clients grow and create meaningful social impact in her new role.

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THD Announces Wendy Orleman as Vice President, Client Strategy

THD, a Moore company, announces the hiring of Wendy Orleman as vice president, client strategy. With over twenty years of experience leading strategy for nonprofit and commercial clients, Orleman’s industry expertise will support THD’s commitment to client growth and creating meaningful social impact.

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Make-A-Wish Selects THD as Agency of Record

Exciting News!

THD, a Moore company, announced today that they have been selected by Make-A-Wish as their agency of record, providing an omnichannel solution across channels, screens and an ever-evolving communications ecosystem.

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The One Thing: THDers and Their One Change for Better RFPs

As we developed our content series on the RFP process, we've had some thoughtful exchanges on the topic both internally and with clients. We recently asked our team:  What is one question you’d add or one change you would make to the RFPs we typically receive that you think would result in a better response?  We are sharing four ideas here as thought-starters for your process:

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Three Ways to Improve the Nonprofit RFP Process

We launched an unscientific poll series on LinkedIn several weeks ago to tap into the nonprofit zeitgeist about Requests for Proposals (RFPs). The season for issuing and responding to RFPs is beginning to rev up, as many organizations evaluate partner relationships in the early months of the year for mid-year contract renewals.

The RFP process is a notoriously laborious and lengthy undertaking for both requesters and responders; we were curious to learn how colleagues on the client and partner sides of the nonprofit world felt about it. As 2021 came to a close, our survey series sparked lively discussions with clients and among our Account Teams internally. Here are some of the musings that could improve the experience for all parties.

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Audience First: Recalibrating Your Fundraising Program to Meet the Moment

In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.

THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.

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