| Thompson Habib Denison, a Moore company, announces that Linda Williams has been promoted to president. Williams’ promotion supports the THD commitment to continued client growth in fundraising and strategic goals. |
It’s been a marketer’s debate on monthly giving: do you send supporters a tax receipt each month to remind them of their gift, or just a single rolled-up tax receipt at the end of the year? Are those extra touchpoints harmful or helpful? Mastercard has published some new regulations on recurring transactions that make the case for a monthly reminder.
Our colleagues returned from the 17th Annual Bridge to Integrated Marketing & Fundraising Conference energized. Many commented on how refreshing it was to attend an in-person event once again — to see familiar faces and make new connections, to hear new ideas and learn from dynamic sessions.
Here are fast takes from three THDers about their experience:
| THD, a Moore company, has welcomed industry veteran Alison Teres as vice president, client strategy. Teres joins THD with more than twenty years of marketing program, channel and segment management experience within for-profit and nonprofit sectors. Teres’ expertise will support THD’s commitment to client growth and create a meaningful social impact. |
| THD, a Moore company, announced today that they have been selected by USA for UNHCR, the UN Refugee Agency, as their agency of record for mid-level engagement concierge services. |
| THD, a Moore company, announces the hiring of Wendy Orleman as vice president, client strategy. With over twenty years of experience leading strategy for nonprofit and commercial clients, Orleman’s industry expertise will support THD’s commitment to client growth and creating meaningful social impact. |
| Exciting News! THD, a Moore company, announced today that they have been selected by Make-A-Wish as their agency of record, providing an omnichannel solution across channels, screens and an ever-evolving communications ecosystem. |
As we developed our content series on the RFP process, we've had some thoughtful exchanges on the topic both internally and with clients. We recently asked our team: What is one question you’d add or one change you would make to the RFPs we typically receive that you think would result in a better response? We are sharing four ideas here as thought-starters for your process:
We launched an unscientific poll series on LinkedIn several weeks ago to tap into the nonprofit zeitgeist about Requests for Proposals (RFPs). The season for issuing and responding to RFPs is beginning to rev up, as many organizations evaluate partner relationships in the early months of the year for mid-year contract renewals.
The RFP process is a notoriously laborious and lengthy undertaking for both requesters and responders; we were curious to learn how colleagues on the client and partner sides of the nonprofit world felt about it. As 2021 came to a close, our survey series sparked lively discussions with clients and among our Account Teams internally. Here are some of the musings that could improve the experience for all parties.
In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.
THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.
