Bounce rates have long been a standard key performance indicator (KPI) in digital marketing reports. However, with the transition to Google Analytics 4 (GA4), Google has recently deprioritized bounce rate as they are focusing more on engagement. This reframing of performance brings about a multitude of challenges. Marketers need to understand the disparities and implications between these nuanced metrics so they can guide key stakeholders through this evolving ecosystem.
Your mid-level donors represent a small but mighty segment – typically a small fraction of the donor base representing a large proportion of giving. To keep them actively engaged, it’s important to recognize their support through gratitude and by connecting them to the mission that they’ve generously chosen to support. Among the many proven strategies to engage mid-level supporters within THD’s Donor AdvancementSM practice is our Donor Ambassador program.
On July 1st, 2023, Google's Universal Analytics properties stopped processing data. If you haven't set up Google Analytics 4 to track your digital fundraising efforts yet, now is the time. The new Google Analytics has the ability to provide advanced insights across platforms, but only if you set it up properly. Keep reading for a step-by-step guide on how to implement GA4.
It’s been a marketer’s debate on monthly giving: do you send supporters a tax receipt each month to remind them of their gift, or just a single rolled-up tax receipt at the end of the year? Are those extra touchpoints harmful or helpful? Mastercard has published some new regulations on recurring transactions that make the case for a monthly reminder.
Our colleagues returned from the 17th Annual Bridge to Integrated Marketing & Fundraising Conference energized. Many commented on how refreshing it was to attend an in-person event once again — to see familiar faces and make new connections, to hear new ideas and learn from dynamic sessions.
Here are fast takes from three THDers about their experience:
| THD, a Moore company, has welcomed industry veteran Alison Teres as vice president, client strategy. Teres joins THD with more than twenty years of marketing program, channel and segment management experience within for-profit and nonprofit sectors. Teres’ expertise will support THD’s commitment to client growth and create a meaningful social impact. |
| THD, a Moore company, announced today that they have been selected by USA for UNHCR, the UN Refugee Agency, as their agency of record for mid-level engagement concierge services. |
| THD, a Moore company, announces the hiring of Wendy Orleman as vice president, client strategy. With over twenty years of experience leading strategy for nonprofit and commercial clients, Orleman’s industry expertise will support THD’s commitment to client growth and creating meaningful social impact. |
| Exciting News! THD, a Moore company, announced today that they have been selected by Make-A-Wish as their agency of record, providing an omnichannel solution across channels, screens and an ever-evolving communications ecosystem. |
