A COVID-Era Diary of a THD Data Nerd

Hi! I'm Chris Hubbard. In my role as Vice President of Data Strategy at THD, I'm responsible for ensuring that our clients’ data is fully utilized to drive revenue.

Our point of view on data at THD is that it’s not enough to just collect lots of donor and giving data. That data needs to be accessible and presented in a way that facilitates insight discovery and action.                    

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Less is More: Your Data-driven Guide to Effective Social Media Ads

Social media can be a powerful platform for communicating and connecting with your donors. With COVID-19 stay at home and social distancing measures, it’s no surprise that social media usage is up. With this, comes a unique opportunity for nonprofits like yours to utilize social platforms to connect and communicate with your respective donors.  

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Setting Yourself Up for Success in Paid Search | Part 2

In part 1 of our Nonprofit Paid Search series, we talked about how marketing through a pandemic can feel risky, but the real risk comes in avoiding it altogether. We also gave some tips on how to set your organization up for success in paid search. In this installment, we explore additional options for improving paid and organic search performance for your organization. Without further ado, let’s jump right in!

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Setting Yourself Up for Success in Paid Search | Part 1

It’s an unusual time — there’s no doubt about it. But there’s still plenty you can do today to ensure that you get the most out of your paid search campaigns now and in the future. Especially during the pandemic, here are some helpful strategies for campaign success:

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Search Engine Advertising During a Pandemic

What Nonprofits Need to Know in Order to Keep the Lights On

The digital landscape has been heavily impacted by the COVID-19 pandemic, and online advertising is no exception. In the nonprofit sector, we’ve seen responses from organizations range from addressing the coronavirus head on, to shutting down online advertising altogether. The ways in which organizations choose to respond during this extraordinary time is critical to how they will come through it and to how quickly they will recover if they've been negatively impacted. Let’s take a closer look at the current online advertising landscape and what it means for nonprofits. 

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What We Learned About Email Marketing During the Pandemic

During These Strange Times, Our Email Programs Have Shown Resilience

It goes without saying that the coronavirus outbreak caused an upheaval in how nonprofits are approaching their fundraising programs. Given the new norm of social distancing, many organizations will need to rely more on digital marketing to compensate for losses they may be seeing in other channels. 

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Your #GivingTuesdayNow Survival Guide

On March 31st, GivingTuesday.org announced "#GivingTuesdayNow", a worldwide day of giving prompted in response to the financial hardships nonprofits are experiencing because of the coronavirus pandemic. Though a great opportunity for struggling organizations to inject some energy into their Spring fundraising efforts, #GivingTuesdayNow has presented some challenges to nonprofits, which are pivoting quickly to incorporate this worldwide day of giving into their current communications schedule.

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The Morning After...Giving Tuesday

Here we are — waking up with our Giving Tuesday hangovers. After last year, here's hoping yours is a celebratory one!

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Let’s Not Be Cryptic

 

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A Conversation With Michelle Hurtado, Head of Google Ad Grants

 

Michelle Hurtado
Global Head of Google Ad Grants
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