Bounce rates have long been a standard key performance indicator (KPI) in digital marketing reports. However, with the transition to Google Analytics 4 (GA4), Google has recently deprioritized bounce rate as they are focusing more on engagement. This reframing of performance brings about a multitude of challenges. Marketers need to understand the disparities and implications between these nuanced metrics so they can guide key stakeholders through this evolving ecosystem.
Lately, it seems like there’s always some new tool, important change, or major update taking place. We get it. It can feel like a lot to keep up with. Most recently, Google and Yahoo started enforcing new email authentication requirements for mass email senders. A lot of these requirements are best practices that we’ve been implementing on behalf of our clients for years. In our experience, we know that ethical email practices and success go hand-in-hand and we appreciate the fact that they are now being enforced.
In the ever-evolving landscape of digital fundraising, adaptability is key. Meta has recently announced a series of changes to its in-platform nonprofit fundraising tools, which will impact organizations relying on this platform for their charitable efforts. At Moore, we always advocate for our clients to diversify their fundraising approaches and channels, and these recent updates from Meta only reinforce the importance of this approach. How ever we feel about the future viability of Meta’s tools, we know they currently contribute to a significant slice of many nonprofit’s fundraising pies. So, here’s a quick summary of the changes coming to Meta's in-platform nonprofit fundraising tools and why it's crucial to stay ahead of the curve.
On July 1st, 2023, Google's Universal Analytics properties stopped processing data. If you haven't set up Google Analytics 4 to track your digital fundraising efforts yet, now is the time. The new Google Analytics has the ability to provide advanced insights across platforms, but only if you set it up properly. Keep reading for a step-by-step guide on how to implement GA4.
Of the millions (billions) of things people searched for in 2022, one category stands out that deserves our attention… How to Help.
So many people in the United States were actively searching for how to help those in need that it became a trending topic. That’s great. Period full stop.
It’s been a marketer’s debate on monthly giving: do you send supporters a tax receipt each month to remind them of their gift, or just a single rolled-up tax receipt at the end of the year? Are those extra touchpoints harmful or helpful? Mastercard has published some new regulations on recurring transactions that make the case for a monthly reminder.
Our colleagues returned from the 17th Annual Bridge to Integrated Marketing & Fundraising Conference energized. Many commented on how refreshing it was to attend an in-person event once again — to see familiar faces and make new connections, to hear new ideas and learn from dynamic sessions.
Here are fast takes from three THDers about their experience:
This year's ANA Winter Conference took place online and in-person in Washington, D.C. Maïca Pichler, THD's senior director of digital strategy & operations, shares her perspective after both attending and presenting alongside Eloise Caggiano VP of development, marketing & communications at American Parkinson Disease Association.
A recent KPMG study found that a whopping 86% of consumers have a growing concern about the privacy of the data collected by organizations. Four in 10 worry about it being used ethically. What does this tell us? As nonprofit professionals, we need to align with the current consumer data privacy concerns that are emerging.
Before my time in the nonprofit space, I worked with large commercial B2C brands facing the challenge of housing and leveraging valuable end-user data. To be the trusted advisor my clients needed, I would regularly attend conferences to understand the challenges that marketers and their partners faced. Dreamforce, SXSW, Digital Summit. When my career focus shifted to serving nonprofit organizations, I found that by continuing to observe and learn from consumer marketers, I was able to bring novel thinking and alternative perspectives to benefit my new client partnerships.
We can’t help it. We love making dashboards to help data-driven nonprofit organizations with their marketing and fundraising goals. And nothing is going to stop us.
THD lens is a suite of interactive dashboards that combines a multitude of data sources to visualize your data quickly, cleanly, and in context in a way that would otherwise not be possible without significant effort.
Today, we are showcasing our new Digital Marketing Suite, a collection of eight brand new dashboard views, which we customized based on our clients’ wish lists. Highlighted below are a few of my favorite views to give you a sense of what is possible with this next-generation set of THD lens business intelligence dashboards:
