Let’s Not Be Cryptic

 

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A Conversation With Michelle Hurtado, Head of Google Ad Grants

 

Michelle Hurtado
Global Head of Google Ad Grants
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Google, Facebook, Network for Good and The Unknown Known

Facebook and Network for Good have done a good thing.

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Timely and relevant: Reaching your donors with news that matters

Beth Mello
Senior Vice President, Account Services
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Experience Matters

Before you read the rest of this blog, I'd like to ask you a question.

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The $2.3 BILLION coffee cup

This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.

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What are you talking about?



We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”

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Are you tuned into the right channel?

Jeff Ostiguy
Jeff Ostiguy
Vice President, Digital Marketing

Multichannel... Omni-channel... Cross channel... Pan channel. So many buzzwords ... and I think I just made up that last one on the spot.

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7 Ideas to Rev Up New Donor Acquisition

Chad Lucier
Chad Lucier
Vice President, Account Services

New donor acquisition ain’t what it used to be.

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Show Your Donors the Love

henry-youngman-quote
Hey!

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