It goes without saying that the coronavirus outbreak caused an upheaval in how nonprofits are approaching their fundraising programs. Given the new norm of social distancing, many organizations will need to rely more on digital marketing to compensate for losses they may be seeing in other channels.
On March 31st, GivingTuesday.org announced "#GivingTuesdayNow", a worldwide day of giving prompted in response to the financial hardships nonprofits are experiencing because of the coronavirus pandemic. Though a great opportunity for struggling organizations to inject some energy into their Spring fundraising efforts, #GivingTuesdayNow has presented some challenges to nonprofits, which are pivoting quickly to incorporate this worldwide day of giving into their current communications schedule.
Here we are — waking up with our Giving Tuesday hangovers. After last year, here's hoping yours is a celebratory one!
Facebook and Network for Good have done a good thing.
| Beth Mello Senior Vice President, Account Services |
This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.
We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”
