Doing Good.

What Nonprofits Need to Know in Order to Keep the Lights On

The digital landscape has been heavily impacted by the COVID-19 pandemic, and online advertising is no exception. In the nonprofit sector, we’ve seen responses from organizations range from addressing the coronavirus head on, to shutting down online advertising altogether. The ways in which organizations choose to respond during this extraordinary time is critical to how they will come through it and to how quickly they will recover if they've been negatively impacted. Let’s take a closer look at the current online advertising landscape and what it means for nonprofits. 

During These Strange Times, Our Email Programs Have Shown Resilience

It goes without saying that the coronavirus outbreak caused an upheaval in how nonprofits are approaching their fundraising programs. Given the new norm of social distancing, many organizations will need to rely more on digital marketing to compensate for losses they may be seeing in other channels. 

On March 31st, GivingTuesday.org announced "#GivingTuesdayNow", a worldwide day of giving prompted in response to the financial hardships nonprofits are experiencing because of the coronavirus pandemic. Though a great opportunity for struggling organizations to inject some energy into their Spring fundraising efforts, #GivingTuesdayNow has presented some challenges to nonprofits, which are pivoting quickly to incorporate this worldwide day of giving into their current communications schedule.

Here we are — waking up with our Giving Tuesday hangovers. After last year, here's hoping yours is a celebratory one!

Facebook and Network for Good have done a good thing.

Before you read the rest of this blog, I'd like to ask you a question.

This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.