Global Head of Google Ad Grants
Facebook and Network for Good have done a good thing.
Beth Mello Senior Vice President, Account Services |
Before you read the rest of this blog, I'd like to ask you a question.
This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.
We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”
Jeff Ostiguy Vice President, Digital Marketing |
Multichannel... Omni-channel... Cross channel... Pan channel. So many buzzwords ... and I think I just made up that last one on the spot.
Chad Lucier Vice President, Account Services |
New donor acquisition ain’t what it used to be.
Sherri Mayer Senior Vice President Creative Services |
In case you haven’t noticed, creative people are sensitive souls. (Aren’t we all?)
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