Mastercard Has Some New Rules and What it Means for Your Monthly Giving or Annual Membership Program

It’s been a marketer’s debate on monthly giving: do you send supporters a tax receipt each month to remind them of their gift, or just a single rolled-up tax receipt at the end of the year? Are those extra touchpoints harmful or helpful? Mastercard has published some new regulations on recurring transactions that make the case for a monthly reminder.

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Bridge Conference Fast Takes: Seen, Heard, Learned

Our colleagues returned from the 17th Annual Bridge to Integrated Marketing & Fundraising Conference energized. Many commented on how refreshing it was to attend an in-person event once again — to see familiar faces and make new connections, to hear new ideas and learn from dynamic sessions.

Here are fast takes from three THDers about their experience:

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Witness to the Evolution: The Trends Reshaping Fundraising

We recently sat down with Linda Williams, EVP, Chief Strategy Officer, for her perspective on how fundraising is changing and why. She highlighted several catalytic societal trends and industry mindset flips. Here's her take on an evolution that’s shifting fundraising into “marketing to raise funds.”

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THD Announces Alison Teres as Vice President, Client Strategy

THD, a Moore company, has welcomed industry veteran Alison Teres as vice president, client strategy. Teres joins THD with more than twenty years of marketing program, channel and segment management experience within for-profit and nonprofit sectors. Teres’ expertise will support THD’s commitment to client growth and create a meaningful social impact.

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USA for UNHCR, the UN Refugee Agency, selects THD for donor growth and engagement

THD, a Moore company, announced today that they have been selected by USA for UNHCR, the UN Refugee Agency, as their agency of record for mid-level engagement concierge services.

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Balancing Aspiration With Reality: Sensible Milestones & Better Donor Journeys Lead to Beautiful Destinations

Wendy Orleman has joined THD as vice president, client strategy, bringing over 20 years of experience leading strategy for nonprofit and commercial clients. We sat down with Wendy to hear how she will be helping clients grow and create meaningful social impact in her new role.

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Beyond the ANA Buzz: Omnichannel, Authenticity & Donor-First

This year's ANA Winter Conference took place online and in-person in Washington, D.C. Maïca Pichler, THD's senior director of digital strategy & operations, shares her perspective after both attending and presenting alongside Eloise Caggiano VP of development, marketing & communications at American Parkinson Disease Association.

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THD Announces Wendy Orleman as Vice President, Client Strategy

THD, a Moore company, announces the hiring of Wendy Orleman as vice president, client strategy. With over twenty years of experience leading strategy for nonprofit and commercial clients, Orleman’s industry expertise will support THD’s commitment to client growth and creating meaningful social impact.

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Make-A-Wish Selects THD as Agency of Record

Exciting News!

THD, a Moore company, announced today that they have been selected by Make-A-Wish as their agency of record, providing an omnichannel solution across channels, screens and an ever-evolving communications ecosystem.

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The One Thing: THDers and Their One Change for Better RFPs

As we developed our content series on the RFP process, we've had some thoughtful exchanges on the topic both internally and with clients. We recently asked our team:  What is one question you’d add or one change you would make to the RFPs we typically receive that you think would result in a better response?  We are sharing four ideas here as thought-starters for your process:

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