Balancing Aspiration With Reality: Sensible Milestones & Better Donor Journeys Lead to Beautiful Destinations

Wendy Orleman has joined THD as vice president, client strategy, bringing over 20 years of experience leading strategy for nonprofit and commercial clients. We sat down with Wendy to hear how she will be helping clients grow and create meaningful social impact in her new role.

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Beyond the ANA Buzz: Omnichannel, Authenticity & Donor-First

This year's ANA Winter Conference took place online and in-person in Washington, D.C. Maïca Pichler, THD's senior director of digital strategy & operations, shares her perspective after both attending and presenting alongside Eloise Caggiano VP of development, marketing & communications at American Parkinson Disease Association.

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THD Announces Wendy Orleman as Vice President, Client Strategy

THD, a Moore company, announces the hiring of Wendy Orleman as vice president, client strategy. With over twenty years of experience leading strategy for nonprofit and commercial clients, Orleman’s industry expertise will support THD’s commitment to client growth and creating meaningful social impact.

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Make-A-Wish Selects THD as Agency of Record

Exciting News!

THD, a Moore company, announced today that they have been selected by Make-A-Wish as their agency of record, providing an omnichannel solution across channels, screens and an ever-evolving communications ecosystem.

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The One Thing: THDers and Their One Change for Better RFPs

As we developed our content series on the RFP process, we've had some thoughtful exchanges on the topic both internally and with clients. We recently asked our team:  What is one question you’d add or one change you would make to the RFPs we typically receive that you think would result in a better response?  We are sharing four ideas here as thought-starters for your process:

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Three Ways to Improve the Nonprofit RFP Process

We launched an unscientific poll series on LinkedIn several weeks ago to tap into the nonprofit zeitgeist about Requests for Proposals (RFPs). The season for issuing and responding to RFPs is beginning to rev up, as many organizations evaluate partner relationships in the early months of the year for mid-year contract renewals.

The RFP process is a notoriously laborious and lengthy undertaking for both requesters and responders; we were curious to learn how colleagues on the client and partner sides of the nonprofit world felt about it. As 2021 came to a close, our survey series sparked lively discussions with clients and among our Account Teams internally. Here are some of the musings that could improve the experience for all parties.

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Five Data Musts to Power Insight-Driven Nonprofit Marketing

Garbage in, garbage out. Or, as I like to say, G.I.G.O.

I suspect many of you reading this are familiar with this concept.

The concept is that if you input flawed information into a system, your output is also going to be flawed. It’s really a pretty simple idea.

I’m also betting that if you are familiar with the concept, there’s a good chance it’s because you’ve encountered G.I.G.O. firsthand.

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Nonprofit Budget & Forecasting: 5 Best Practices for Uncertain Times

What does nonprofit budgeting and forecasting have to do with “The Wizard of Oz?”

Let’s think back to the beginning of the movie, when Dorothy stumbles upon Professor Marvel, who conjures an image of Auntie Em in his crystal ball. Does he have mystical powers? I think not. A carefully adapted apparatus that provides insight and directs the subsequent actions of wayward Dorothy? Absolutely! If she had met the future dream state Wizard earlier in the day, maybe she would have made it to the shelter in time. While we’re glad she didn’t — as that would have negated one of the greatest movies of all time — in the shelter is where you need to be in real life.

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Moore announces the acquisition of Thompson Habib Denison

Exciting News!

THD has joined Moore, a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Our companies hold common values and share a passion for client missions and service to others. We look forward to growing together.

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Donors Are Consumers With Concerns About Their Data

A recent KPMG study found that a whopping 86% of consumers have a growing concern about the privacy of the data collected by organizations. Four in 10 worry about it being used ethically. What does this tell us? As nonprofit professionals, we need to align with the current consumer data privacy concerns that are emerging.

Before my time in the nonprofit space, I worked with large commercial B2C brands facing the challenge of housing and leveraging valuable end-user data. To be the trusted advisor my clients needed, I would regularly attend conferences to understand the challenges that marketers and their partners faced. Dreamforce, SXSW, Digital Summit. When my career focus shifted to serving nonprofit organizations, I found that by continuing to observe and learn from consumer marketers, I was able to bring novel thinking and alternative perspectives to benefit my new client partnerships.

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