How is the COVID-19 Crisis Affecting the USPS? FAQs for Nonprofits Navigating the Pandemic Landscape

As the country tries to slow the spread of COVID-19 and non-essential businesses are required to modify how they operate, many in our industry are concerned about how this will affect our ability to continue helping our clients to fulfill their missions. In direct mail fundraising, the USPS is the most instrumental tool we have to reach our donors and deliver our message. And it is crucial not only to direct response fundraising, but critical to the infrastructure of the entire country. Authorized and recognized by the United States Constitution, the USPS was of course deemed an essential institution and will remain open and fully operational throughout the remainder of the COVID-19 outbreak. 

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Your #GivingTuesdayNow Survival Guide

On March 31st, GivingTuesday.org announced "#GivingTuesdayNow", a worldwide day of giving prompted in response to the financial hardships nonprofits are experiencing because of the coronavirus pandemic. Though a great opportunity for struggling organizations to inject some energy into their Spring fundraising efforts, #GivingTuesdayNow has presented some challenges to nonprofits, which are pivoting quickly to incorporate this worldwide day of giving into their current communications schedule.

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Coronavirus Shakes Up the Digital Landscape

Here’s what nonprofits need to know

Coronavirus is shaking up businesses, consumers and donors alike. With the pandemic in full swing and uncertainty around when it will end, digital marketing for nonprofits has become more important than ever. 

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Potential Coronavirus Impact

As companies and organizations across the world face unprecedented challenges with the COVID-19 pandemic, the full economic impact remains unclear. While nonprofits providing medical and relief aid may see an increase in fundraising revenue in the short term, uncertainty remains around how it will affect the nonprofit sector on the whole in the longer term. What we can do, is look to recent economic downturns to begin to prepare for the potential impact of market decline.

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Seven Things You Need to Do in Google Analytics…Today

Google Analytics has around an 80% market share for web traffic and analytics, so it's a safe bet that you're using it.  

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The Morning After...Giving Tuesday

Here we are — waking up with our Giving Tuesday hangovers. After last year, here's hoping yours is a celebratory one!

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What does the Subscription Economy mean for nonprofits?

Monthly giving is the lifeblood of many nonprofits.  

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Let’s Not Be Cryptic

 

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A Conversation With Michelle Hurtado, Head of Google Ad Grants

 

Michelle Hurtado
Global Head of Google Ad Grants
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Google, Facebook, Network for Good and The Unknown Known

Facebook and Network for Good have done a good thing.

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