Four “Must-Do’s” to Ensure a Strong Mid-Level Program

Nora Millwood
VP, Account Services

Many nonprofits (yours included?) are looking to enhance their mid-level programs, and for good reason. With flat or declining program investments and fewer new donors, focusing on your mid-level is a critical way to increase revenue without a great deal of added expense.

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Second Gift Strategies that Work!

Sarah Koss
VP, Account Services

We all know that getting the second gift from a new donor is a key objective in the donor journey and crucial to long-term retention. And yet, as many as 70% of all donors leave us after that first gift. How can we enhance & extend the donor journey to reverse the trend?

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Your Best Planned Gift Pipeline… is Your Database

Jess Hutchins
Director, Donor Advancement

Did you see the recent headline about the $4 million dollar bequest from a janitor? As a former Planned Gift Officer, I see these stories all the time. Where do these donors come from, and how can I find them? Those questions would often pop into my head.

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Experience Matters

Before you read the rest of this blog, I'd like to ask you a question.

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The $2.3 BILLION coffee cup

This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.

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Honored to Be Honored

On July 23rd, THD and many of our client partners were recognized for creative excellence at the 37th Annual NEDMA Awards in Boston including Best in Show for the Wounded Warrior Project’s "Tangible Giving" Package, aimed at encouraging donors to upgrade giving

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Five Easy Steps Toward Understanding Attribution

Chris Hubbard
VP, Account Services

Direct marketing used to be exactly that: "Direct."

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7 Ideas to Rev Up New Donor Acquisition

Chad Lucier
Chad Lucier
Vice President, Account Services

New donor acquisition ain’t what it used to be.

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How to Talk So Your Board Will Listen

I know just how challenging it can be to deal with a Board of Directors.

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Flat Budgets, High Expectations: The Fundraiser’s Dilemma

We can’t increase your budget [again]

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