Audience First: Recalibrating Your Fundraising Program to Meet the Moment


In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.

THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.

Including real life insights from Feeding America, watch Linda and Liz cover the building blocks of an Audience-First fundraising strategy and learn the mission-critical importance of:

  • audience intelligence
  • cohesive data strategy
  • donor journeys that link creative & media strategy
  • key martech investments
  • shared goals

An audience-first approach has never been more consequential than right now. Watch the presentation and learn why here.

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