Your mid-level donors represent a small but mighty segment – typically a small fraction of the donor base representing a large proportion of giving. To keep them actively engaged, it’s important to recognize their support through gratitude and by connecting them to the mission that they’ve generously chosen to support. Among the many proven strategies to engage mid-level supporters within THD’s Donor AdvancementSM practice is our Donor Ambassador program.
Of the millions (billions) of things people searched for in 2022, one category stands out that deserves our attention… How to Help.
So many people in the United States were actively searching for how to help those in need that it became a trending topic. That’s great. Period full stop.
Garbage in, garbage out. Or, as I like to say, G.I.G.O.
I suspect many of you reading this are familiar with this concept.
The concept is that if you input flawed information into a system, your output is also going to be flawed. It’s really a pretty simple idea.
I’m also betting that if you are familiar with the concept, there’s a good chance it’s because you’ve encountered G.I.G.O. firsthand.
A recent KPMG study found that a whopping 86% of consumers have a growing concern about the privacy of the data collected by organizations. Four in 10 worry about it being used ethically. What does this tell us? As nonprofit professionals, we need to align with the current consumer data privacy concerns that are emerging.
Before my time in the nonprofit space, I worked with large commercial B2C brands facing the challenge of housing and leveraging valuable end-user data. To be the trusted advisor my clients needed, I would regularly attend conferences to understand the challenges that marketers and their partners faced. Dreamforce, SXSW, Digital Summit. When my career focus shifted to serving nonprofit organizations, I found that by continuing to observe and learn from consumer marketers, I was able to bring novel thinking and alternative perspectives to benefit my new client partnerships.
My iPhone’s “control center” serves up a daily sampling of photos from my photo library, taking me back in time to pictures of vacations, graduations and reunions, birthdays, and weddings captured “On This Day,” sometimes many years ago. These strolls down memory lane are an invitation to revisit the past, but it’s not the oldest photos that give me pause lately — it’s revisiting photos from just one year ago.
In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.
THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.
Recently, I’ve found myself tapping to the drumbeat of a rap poem that each of my kids performed in 5th grade about shifting of the tectonic plates (hard to forget … I have four kids so I heard it a lot) because, on so many fronts, 2020 has felt like the Earth’s plates are moving under my feet.
With so much seemingly in flux, envisioning the impacts on charitable giving (specifically) and the nonprofit sector (in general) is daunting. But as Chief Strategy Officer at a social impact agency, that’s in the job description.
To better understand the impact of the “events of 2020” on charitable giving, THD fielded research just after the presidential election. The outcome presented both immediate-term observations, as well as interesting insights with longer-term implications. While some of the data reinforces broader trends that are known to us, other data suggests new opportunities for those nonprofits whose focus is on building sustainable revenue streams from long-term donors.
