Recent Posts by Adam McCargo

 
Adam is a Senior Digital Account Director at THD. As an accomplished account, strategy, and business development specialist, he has a long history of offering client-focused service and indispensable results. He is a strategic thinker motivated to locate and explore areas of untapped opportunity for his client partners.

Donors Are Consumers With Concerns About Their Data

A recent KPMG study found that a whopping 86% of consumers have a growing concern about the privacy of the data collected by organizations. Four in 10 worry about it being used ethically. What does this tell us? As nonprofit professionals, we need to align with the current consumer data privacy concerns that are emerging.

Before my time in the nonprofit space, I worked with large commercial B2C brands facing the challenge of housing and leveraging valuable end-user data. To be the trusted advisor my clients needed, I would regularly attend conferences to understand the challenges that marketers and their partners faced. Dreamforce, SXSW, Digital Summit. When my career focus shifted to serving nonprofit organizations, I found that by continuing to observe and learn from consumer marketers, I was able to bring novel thinking and alternative perspectives to benefit my new client partnerships.

Read More

Subscribe Here!