Doing Good.

In the ever-evolving landscape of digital fundraising, adaptability is key. Meta has recently announced a series of changes to its in-platform nonprofit fundraising tools, which will impact organizations relying on this platform for their charitable efforts. At Moore, we always advocate for our clients to diversify their fundraising approaches and channels, and these recent updates from Meta only reinforce the importance of this approach. How ever we feel about the future viability of Meta’s tools, we know they currently contribute to a significant slice of many nonprofit’s fundraising pies. So, here’s a quick summary of the changes coming to Meta's in-platform nonprofit fundraising tools and why it's crucial to stay ahead of the curve.

Your mid-level donors represent a small but mighty segment – typically a small fraction of the donor base representing a large proportion of giving. To keep them actively engaged, it’s important to recognize their support through gratitude and by connecting them to the mission that they’ve generously chosen to support. Among the many proven strategies to engage mid-level supporters within THD’s Donor Advancement^SM practice is our Donor Ambassador program.  

We recently sat down with Linda Williams, EVP, Chief Strategy Officer, for her perspective on how fundraising is changing and why. She highlighted several catalytic societal trends and industry mindset flips. Here's her take on an evolution that’s shifting fundraising into “marketing to raise funds.”

Wendy Orleman has joined THD as vice president, client strategy, bringing over 20 years of experience leading strategy for nonprofit and commercial clients. We sat down with Wendy to hear how she will be helping clients grow and create meaningful social impact in her new role.

As we developed our content series on the RFP process, we've had some thoughtful exchanges on the topic both internally and with clients. We recently asked our team:  What is one question you’d add or one change you would make to the RFPs we typically receive that you think would result in a better response?  We are sharing four ideas here as thought-starters for your process:

We launched an unscientific poll series on LinkedIn several weeks ago to tap into the nonprofit zeitgeist about Requests for Proposals (RFPs). The season for issuing and responding to RFPs is beginning to rev up, as many organizations evaluate partner relationships in the early months of the year for mid-year contract renewals.

The RFP process is a notoriously laborious and lengthy undertaking for both requesters and responders; we were curious to learn how colleagues on the client and partner sides of the nonprofit world felt about it. As 2021 came to a close, our survey series sparked lively discussions with clients and among our Account Teams internally. Here are some of the musings that could improve the experience for all parties.

Garbage in, garbage out. Or, as I like to say, G.I.G.O.

I suspect many of you reading this are familiar with this concept.

The concept is that if you input flawed information into a system, your output is also going to be flawed. It’s really a pretty simple idea.

I’m also betting that if you are familiar with the concept, there’s a good chance it’s because you’ve encountered G.I.G.O. firsthand.

My iPhone’s “control center” serves up a daily sampling of photos from my photo library, taking me back in time to pictures of vacations, graduations and reunions, birthdays, and weddings captured “On This Day,” sometimes many years ago. These strolls down memory lane are an invitation to revisit the past, but it’s not the oldest photos that give me pause lately — it’s revisiting photos from just one year ago. 

In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.

THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.

As 2020 progressed, I heard many people wishing for things to get “back to normal.” For me, last year's events were an inspiration to move forward to better, not back to normal. 

2020 shined a spotlight on the many gaps in our society, revealing opportunities to make things better. I became more aware of how each of us has just so much time and energy, and I wanted to use both more purposefully as part of a collective mood and movement that makes a positive, meaningful difference. 

That’s why I feel so fortunate to join the exceptional team at THD as Vice President of Account Management.