Setting Yourself Up for Success in Paid Search | Part 2

In part 1 of our Nonprofit Paid Search series, we talked about how marketing through a pandemic can feel risky, but the real risk comes in avoiding it altogether. We also gave some tips on how to set your organization up for success in paid search. In this installment, we explore additional options for improving paid and organic search performance for your organization. Without further ado, let’s jump right in!

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Setting Yourself Up for Success in Paid Search | Part 1

It’s an unusual time — there’s no doubt about it. But there’s still plenty you can do today to ensure that you get the most out of your paid search campaigns now and in the future. Especially during the pandemic, here are some helpful strategies for campaign success:

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Search Engine Advertising During a Pandemic

What Nonprofits Need to Know in Order to Keep the Lights On

The digital landscape has been heavily impacted by the COVID-19 pandemic, and online advertising is no exception. In the nonprofit sector, we’ve seen responses from organizations range from addressing the coronavirus head on, to shutting down online advertising altogether. The ways in which organizations choose to respond during this extraordinary time is critical to how they will come through it and to how quickly they will recover if they've been negatively impacted. Let’s take a closer look at the current online advertising landscape and what it means for nonprofits. 

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Your #GivingTuesdayNow Survival Guide

On March 31st, GivingTuesday.org announced "#GivingTuesdayNow", a worldwide day of giving prompted in response to the financial hardships nonprofits are experiencing because of the coronavirus pandemic. Though a great opportunity for struggling organizations to inject some energy into their Spring fundraising efforts, #GivingTuesdayNow has presented some challenges to nonprofits, which are pivoting quickly to incorporate this worldwide day of giving into their current communications schedule.

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Coronavirus Shakes Up the Digital Landscape

Here’s what nonprofits need to know

Coronavirus is shaking up businesses, consumers and donors alike. With the pandemic in full swing and uncertainty around when it will end, digital marketing for nonprofits has become more important than ever. 

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The Morning After...Giving Tuesday

Here we are — waking up with our Giving Tuesday hangovers. After last year, here's hoping yours is a celebratory one!

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What does the Subscription Economy mean for nonprofits?

Monthly giving is the lifeblood of many nonprofits.  

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Your Flux Capacitor Needs Service

Today is October 21st, 2015.

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