Audience First: Recalibrating Your Fundraising Program to Meet the Moment

In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.

THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.

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My Pandemic Career Pivot: Finding More Meaning In Work

As 2020 progressed, I heard many people wishing for things to get “back to normal.” For me, last year's events were an inspiration to move forward to better, not back to normal. 

2020 shined a spotlight on the many gaps in our society, revealing opportunities to make things better. I became more aware of how each of us has just so much time and energy, and I wanted to use both more purposefully as part of a collective mood and movement that makes a positive, meaningful difference. 

That’s why I feel so fortunate to join the exceptional team at THD as Vice President of Account Management. 

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Don’t Get Left Behind in a Cookie-Less Future

Youre probably aware of the data privacy concerns regarding how individual users’ information is stored and shared across the internet 

As a consumer, the actions being taken by the government and some of the tech giants to regulate and protect individuals information make me feel good. As a digital marketer, this makes me furrow my brow.  

I rely on the ability to efficiently and accurately target my audience in order to drive donations for my clients. So, I’ve been closely monitoring recent developments and considering how they might impact our work. I wanted to share some of my findings with you now, dear reader. 

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2020’s Shifting Plate Tectonics: Impact of 2020 Events on Donor Attitudes and Expectations

Recently, I’ve found myself tapping to the drumbeat of a rap poem that each of my kids performed in 5th grade about shifting of the tectonic plates (hard to forget … I have four kids so I heard it a lot) because, on so many fronts, 2020 has felt like the Earth’s plates are moving under my feet.

With so much seemingly in flux, envisioning the impacts on charitable giving (specifically) and the nonprofit sector (in general) is daunting. But as Chief Strategy Officer at a social impact agency, that’s in the job description.

To better understand the impact of the “events of 2020” on charitable giving, THD fielded research just after the presidential election. The outcome presented both immediate-term observations, as well as interesting insights with longer-term implications. While some of the data reinforces broader trends that are known to us, other data suggests new opportunities for those nonprofits whose focus is on building sustainable revenue streams from long-term donors. 

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We Put Our Interactive Dashboards into Hyperdrive

We’ve been busy in our home laboratories during these past few months. After lots of testing (and retesting), we now have a new way to spot your program and audience trends — and do it faster than ever.

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Setting Yourself Up for Success in Paid Search | Part 2

In part 1 of our Nonprofit Paid Search series, we talked about how marketing through a pandemic can feel risky, but the real risk comes in avoiding it altogether. We also gave some tips on how to set your organization up for success in paid search. In this installment, we explore additional options for improving paid and organic search performance for your organization. Without further ado, let’s jump right in!

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Setting Yourself Up for Success in Paid Search | Part 1

It’s an unusual time — there’s no doubt about it. But there’s still plenty you can do today to ensure that you get the most out of your paid search campaigns now and in the future. Especially during the pandemic, here are some helpful strategies for campaign success:

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Search Engine Advertising During a Pandemic

What Nonprofits Need to Know in Order to Keep the Lights On

The digital landscape has been heavily impacted by the COVID-19 pandemic, and online advertising is no exception. In the nonprofit sector, we’ve seen responses from organizations range from addressing the coronavirus head on, to shutting down online advertising altogether. The ways in which organizations choose to respond during this extraordinary time is critical to how they will come through it and to how quickly they will recover if they've been negatively impacted. Let’s take a closer look at the current online advertising landscape and what it means for nonprofits. 

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Your #GivingTuesdayNow Survival Guide

On March 31st, GivingTuesday.org announced "#GivingTuesdayNow", a worldwide day of giving prompted in response to the financial hardships nonprofits are experiencing because of the coronavirus pandemic. Though a great opportunity for struggling organizations to inject some energy into their Spring fundraising efforts, #GivingTuesdayNow has presented some challenges to nonprofits, which are pivoting quickly to incorporate this worldwide day of giving into their current communications schedule.

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Coronavirus Shakes Up the Digital Landscape

Here’s what nonprofits need to know

Coronavirus is shaking up businesses, consumers and donors alike. With the pandemic in full swing and uncertainty around when it will end, digital marketing for nonprofits has become more important than ever. 

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