In the ever-evolving landscape of digital fundraising, adaptability is key. Meta has recently announced a series of changes to its in-platform nonprofit fundraising tools, which will impact organizations relying on this platform for their charitable efforts. At Moore, we always advocate for our clients to diversify their fundraising approaches and channels, and these recent updates from Meta only reinforce the importance of this approach. How ever we feel about the future viability of Meta’s tools, we know they currently contribute to a significant slice of many nonprofit’s fundraising pies. So, here’s a quick summary of the changes coming to Meta's in-platform nonprofit fundraising tools and why it's crucial to stay ahead of the curve.
Meta's In-Platform Nonprofit Fundraising Updates
- Updated Charitable Donation Terms of Service: Meta is revising its terms of service for charitable donations. We recommend reviewing these new terms to ensure compliance. You can review the new terms here.
- Transition to PayPal Giving Fund (PPGF): Starting on October 31, 2023, Meta will cease supporting donation payouts through Network for Good. Instead, they will partner with PayPal Giving Fund (PPGF) for processing donations.
- Changes in Processing Fees: Meta will no longer cover processing fees on donations. However, they will adjust their donation flow to allow donors to increase their donation amount to cover these fees if they so choose.
- End of Recurring Donations: Meta will discontinue support for recurring donations. New recurring donations ceased to be accepted on September 15, 2023, and processing of existing recurring donations will conclude on October 31, 2023.
The deadline is October 31, 2023 (5PM PT)
If you intend to continue using Meta's in-platform fundraising tools, it's crucial to take action promptly. You'll need to review and accept the updated terms and make the switch to PPGF before the October 31, 2023, deadline at 5 PM PT. All the necessary steps can be completed here: Meta Nonprofit Manager.
Once you have accepted the updated terms, you should see a message like this:
Evaluating Meta's Tools
While Meta's in-platform fundraising tools have provided convenience for donors, recent changes represent a shift in their approach. The decision to no longer cover processing fees and end support for recurring donations, as well as potential interruptions to ongoing fundraisers when payment processors switch, could significantly impact nonprofits.
Furthermore, it appears that Meta may not be as heavily invested in these tools as they once were, potentially affecting the reach of organizations using them. While we understand the past (and potentially ongoing) value of these tools, we strongly encourage you to explore alternative channels for future fundraising.
We suggest redirecting Meta users to your organization's own donation forms, as this will grant you more control, data ownership, and potentially faster donation processing.
Get in Touch
If you have any questions or require additional information, please don't hesitate to reach out to us. You can contact our VP of Digital Strategy & Operations, Maïca Bhatt, or send us a message directly. We're here to support you in navigating these changes and ensuring your fundraising efforts continue to thrive in this dynamic digital landscape.
In conclusion, as the digital fundraising environment evolves, staying flexible and proactive is essential. Meta's recent updates serve as a reminder of the importance of diversifying your fundraising strategies and maintaining control over your fundraising ecosystem.
