Energize Your Mid-Level Program
Mid-level donors are the lifeblood of most nonprofits. This group usually represents a significant share of revenue relative to the entire donor base.
Launched in 2008, our Donor AdvancementSM Practice is best described as a bridge between the science of data and analytics and the art of relationship management to drive personal stewardship, cultivation, and solicitation. We develop specific mid-level giving strategies for fundraising and stewardship to make each donor feel connected and to understand the valuable role they play in fulfilling your organization’s mission.
Due to their immediate and long-term value, stewarding these donors and treating them uniquely is critical. With the right approach, you can grow your mid-level program, advancing many of these donors to major and planned giving levels.
Our approach works. We’ve succeeded in generating higher retention and revenue per donor, translating to thousands more donors renewed and upgraded, as well as millions of dollars in incremental revenue.
