Recent Posts by Jamie Ong-Goldring

Jamie is Director of Marketing at THD. He is responsible for managing the execution of THD’s external marketing efforts, including the agency’s social media, blog, and other external-facing marketing, contributing to the evolution of the agency’s brand position. With more than ten years of fundraising experience on both the client and agency sides, he also serves in an account management role for select THD clients, providing overarching strategy and insight-driven reporting. In his free time, Jamie is an avid skier and winter sports enthusiast. Off the mountain, he enjoys running along the Charles River in Boston, weekends on the coast of Maine and Cape Cod, music, and amateur weather forecasting.

Lions & Tigers & Attribution, Oh My!

The THD Data Nerds Take an Attribution Novice for a Trip Down the Yellow Brick Road

I’ve been working in the field of nonprofit fundraising for north of a decade now, so I’ve been around the block a few times. Even still, I keep getting hung up on something, something that everyone’s talking about. It’s a perennial thorn in my side, year after year. And that thorn is called attribution.

Don’t get me wrong, I get the concept. It’s about accurately assigning, or attributing, the value of a specific marketing touchpoint in a series of touchpoints that leads to a user taking an action, or converting. How to use it, how to put attribution into action — that’s my stumbling block.

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