Facebook and Network for Good have done a good thing.
We have all heard the phrase “If it ain’t broke, don’t fix it.” While this may be effective at times, as fundraisers we need to constantly strive to grow revenues and fund the critical missions we serve.
We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”
Multichannel... Omni-channel... Cross channel... Pan channel. So many buzzwords ... and I think I just made up that last one on the spot.
New donor acquisition ain’t what it used to be.
An interview with Brian Murphy, Senior Vice President, Marketing Analytics & Technology
“I didn’t have time to write a short letter, so I wrote a long one instead”.
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