Potential Coronavirus Impact

As companies and organizations across the world face unprecedented challenges with the COVID-19 pandemic, the full economic impact remains unclear. While nonprofits providing medical and relief aid may see an increase in fundraising revenue in the short term, uncertainty remains around how it will affect the nonprofit sector on the whole in the longer term. What we can do, is look to recent economic downturns to begin to prepare for the potential impact of market decline.

Read More

Seven Things You Need to Do in Google Analytics…Today

Google Analytics has around an 80% market share for web traffic and analytics, so it's a safe bet that you're using it.  

Read More

Let’s Not Be Cryptic

 

Read More

A Conversation With Michelle Hurtado, Head of Google Ad Grants

 

Michelle Hurtado
Global Head of Google Ad Grants
Read More

Google, Facebook, Network for Good and The Unknown Known

Facebook and Network for Good have done a good thing.

Read More

Timely and relevant: Reaching your donors with news that matters

Beth Mello
Senior Vice President, Account Services
Read More

If It Ain't Broke, Don't Fix It

We have all heard the phrase “If it ain’t broke, don’t fix it.” While this may be effective at times, as fundraisers we need to constantly strive to grow revenues and fund the critical missions we serve.

Read More

What are you talking about?



We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”

Read More

Are you tuned into the right channel?

Jeff Ostiguy
Jeff Ostiguy
Vice President, Digital Marketing

Multichannel... Omni-channel... Cross channel... Pan channel. So many buzzwords ... and I think I just made up that last one on the spot.

Read More

7 Ideas to Rev Up New Donor Acquisition

Chad Lucier
Chad Lucier
Vice President, Account Services

New donor acquisition ain’t what it used to be.

Read More

Subscribe Here!