What We Learned About Email Marketing During the Pandemic

During These Strange Times, Our Email Programs Have Shown Resilience

It goes without saying that the coronavirus outbreak caused an upheaval in how nonprofits are approaching their fundraising programs. Given the new norm of social distancing, many organizations will need to rely more on digital marketing to compensate for losses they may be seeing in other channels. 

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Your #GivingTuesdayNow Survival Guide

On March 31st, GivingTuesday.org announced "#GivingTuesdayNow", a worldwide day of giving prompted in response to the financial hardships nonprofits are experiencing because of the coronavirus pandemic. Though a great opportunity for struggling organizations to inject some energy into their Spring fundraising efforts, #GivingTuesdayNow has presented some challenges to nonprofits, which are pivoting quickly to incorporate this worldwide day of giving into their current communications schedule.

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Coronavirus Shakes Up the Digital Landscape

Here’s what nonprofits need to know

Coronavirus is shaking up businesses, consumers and donors alike. With the pandemic in full swing and uncertainty around when it will end, digital marketing for nonprofits has become more important than ever. 

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Potential Coronavirus Impact

As companies and organizations across the world face unprecedented challenges with the COVID-19 pandemic, the full economic impact remains unclear. While nonprofits providing medical and relief aid may see an increase in fundraising revenue in the short term, uncertainty remains around how it will affect the nonprofit sector on the whole in the longer term. What we can do, is look to recent economic downturns to begin to prepare for the potential impact of market decline.

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Seven Things You Need to Do in Google Analytics…Today

Google Analytics has around an 80% market share for web traffic and analytics, so it's a safe bet that you're using it.  

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Let’s Not Be Cryptic

 

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A Conversation With Michelle Hurtado, Head of Google Ad Grants

 

Michelle Hurtado
Global Head of Google Ad Grants
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Google, Facebook, Network for Good and The Unknown Known

Facebook and Network for Good have done a good thing.

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Timely and relevant: Reaching your donors with news that matters

Beth Mello
Senior Vice President, Account Services
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If It Ain't Broke, Don't Fix It

We have all heard the phrase “If it ain’t broke, don’t fix it.” While this may be effective at times, as fundraisers we need to constantly strive to grow revenues and fund the critical missions we serve.

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