Monthly giving is the lifeblood of many nonprofits.
Before you read the rest of this blog, I'd like to ask you a question.
This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.
It's the New Year. Make any resolutions? Broken any yet?
We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”
Multichannel... Omni-channel... Cross channel... Pan channel. So many buzzwords ... and I think I just made up that last one on the spot.
Let’s play a little fundraising word association.
“I didn’t have time to write a short letter, so I wrote a long one instead”.
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