Doing Good.

Your mid-level donors represent a small but mighty segment – typically a small fraction of the donor base representing a large proportion of giving. To keep them actively engaged, it’s important to recognize their support through gratitude and by connecting them to the mission that they’ve generously chosen to support. Among the many proven strategies to engage mid-level supporters within THD’s Donor Advancement^SM practice is our Donor Ambassador program.  

We all know that getting the second gift from a new donor is a key objective in the donor journey and crucial to long-term retention. And yet, as many as 70% of all donors leave us after that first gift. How can we enhance & extend the donor journey to reverse the trend?

Did you see the recent headline about the $4 million dollar bequest from a janitor? As a former Planned Gift Officer, I see these stories all the time. Where do these donors come from, and how can I find them? Those questions would often pop into my head.

Before you read the rest of this blog, I'd like to ask you a question.

This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.

The new tax bill signed into law in 2017 has raised many questions – and concerns – among non-profit leaders. Here is a brief recap of what’s changing for 2018: