View performance in context
THD lens is raising the industry standard for how charitable organizations evaluate fundraising performance. Quickly overlay performance metrics with contextual data such as COVID-19 cases by state, S&P 500 performance, unemployment claims and more.
Discover new dimensions in your data
Harness the power of THD’s analytics team and our deep knowledge of the nonprofit sector and donor behavior. See data in meaningful and multidimensional ways so that insights pop and you can make informed decisions.
See actionable insights in real time
Get 24/7 access to streamlined data visualizations with just a few clicks. Easily track KPIs such as audience segment trends, full year projections and budget vs. actual performance by month and channel.
Envision future-proof strategies
Stay agile and responsive with groundbreaking analytic tools. Easily visualize revenue streams and compare and contrast performance of programs, channels and segments. Spot trends early and make faster, more responsive decisions.
“THD’s dashboard is clean, consistent, and easy to understand. It is especially beneficial to the Association as it gives us our key indicators in one spot so that we can easily report on budget performance, audience trends, and retention in real time.”
Kim Postulart, Vice President, Direct Marketing & Intermediate Giving
Alzheimer's Association
“The new dashboards developed by THD have been an incredible asset. Having quick answers could not have come at a better time. There really is magic in seeing the ongoing changes to the curve.”
Tracey Dhani, Director of Annual Giving and Donor Relations
MS Society of Canada
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