Google Analytics 4:
Your Cheat Sheet to a Seamless Transition

The switch to Google Analytics 4 allows for more advanced insights across platforms, but it’s not as easy to implement right out of the box. If you're concerned about your configuration or would like a quick overview, check out our recent webinar with Maïca Pichler, VP, Digital Strategy & Operations and Cathy Wei, Director, Digital Marketing Analytics and learn everything you need to know to be successful.