Donors Are Consumers With Concerns About Their Data

A recent KPMG study found that a whopping 86% of consumers have a growing concern about the privacy of the data collected by organizations. Four in 10 worry about it being used ethically. What does this tell us? As nonprofit professionals, we need to align with the current consumer data privacy concerns that are emerging.

Before my time in the nonprofit space, I worked with large commercial B2C brands facing the challenge of housing and leveraging valuable end-user data. To be the trusted advisor my clients needed, I would regularly attend conferences to understand the challenges that marketers and their partners faced. Dreamforce, SXSW, Digital Summit. When my career focus shifted to serving nonprofit organizations, I found that by continuing to observe and learn from consumer marketers, I was able to bring novel thinking and alternative perspectives to benefit my new client partnerships.

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Digital Marketing Dashboards Now Available that Empower Better Strategic Decisions

We can’t help it. We love making dashboards to help non-profit organizations with their marketing and fundraising goals. And nothing is going to stop us.  

THD lens is a suite of interactive dashboards that combines a multitude of data sources to visualize your data quickly, cleanly, and in context in a way that would otherwise not be possible without significant effort.  

Today, we are showcasing our new Digital Marketing Suite, a collection of eight brand new dashboard views, which we customized based on our clients’ wish lists. Highlighted below are a few of my favorite views to give you a sense of what is possible with this next-generation set of THD lens business intelligence dashboards:

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Digital Fundraising Update

There’s never a dull moment in the world of digital fundraising. Staying on top of the shifts that have implications for your bottom line is daunting, so our Digital Team has summarized three recent, major developments in digital fundraising that need to be on your radar.

Read on, and if you want to go deeper with us, we’re standing by to take your call.

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Audience First: Recalibrating Your Fundraising Program to Meet the Moment

In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.

THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.

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Don’t Get Left Behind in a Cookie-Less Future

SUMMER 2021 UPDATE:

Big news! In June, Google officially pushed out the date Chrome will end support for third-party cookies in its Chrome browser from early 2022 (as originally announced in January 2020) to the second half of 2023.

For many, the delay is welcome news. After all, it gives nonprofit marketers more time to adapt and develop privacy-focused alternatives in key areas like ad measurement, delivering relevant ads and content, and fraud detection. However, while the timeline has shifted, make no mistake that the end of third-party cookies still represents the seismic shift to the mechanics of the digital marketing landscape that we’ve been expecting. Like before the delay was announced, digital marketers and fundraisers need to prepare their organizations for these shifts.

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A COVID-Era Diary of a THD Data Nerd

Hi! I'm Chris Hubbard. In my role as Vice President of Data Strategy at THD, I'm responsible for ensuring that our clients’ data is fully utilized to drive revenue.

Our point of view on data at THD is that it’s not enough to just collect lots of donor and giving data. That data needs to be accessible and presented in a way that facilitates insight discovery and action.                    

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Less is More: Your Data-driven Guide to Effective Social Media Ads

Social media can be a powerful platform for communicating and connecting with your donors. With COVID-19 stay at home and social distancing measures, it’s no surprise that social media usage is up. With this, comes a unique opportunity for nonprofits like yours to utilize social platforms to connect and communicate with your respective donors.  

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Setting Yourself Up for Success in Paid Search | Part 2

In part 1 of our Nonprofit Paid Search series, we talked about how marketing through a pandemic can feel risky, but the real risk comes in avoiding it altogether. We also gave some tips on how to set your organization up for success in paid search. In this installment, we explore additional options for improving paid and organic search performance for your organization. Without further ado, let’s jump right in!

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Setting Yourself Up for Success in Paid Search | Part 1

It’s an unusual time — there’s no doubt about it. But there’s still plenty you can do today to ensure that you get the most out of your paid search campaigns now and in the future. Especially during the pandemic, here are some helpful strategies for campaign success:

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Search Engine Advertising During a Pandemic

What Nonprofits Need to Know in Order to Keep the Lights On

The digital landscape has been heavily impacted by the COVID-19 pandemic, and online advertising is no exception. In the nonprofit sector, we’ve seen responses from organizations range from addressing the coronavirus head on, to shutting down online advertising altogether. The ways in which organizations choose to respond during this extraordinary time is critical to how they will come through it and to how quickly they will recover if they've been negatively impacted. Let’s take a closer look at the current online advertising landscape and what it means for nonprofits. 

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