Google Analytics has around an 80% market share for web traffic and analytics, so it's a safe bet that you're using it.
Google Analytics has around an 80% market share for web traffic and analytics, so it's a safe bet that you're using it.
Facebook and Network for Good have done a good thing.
| Sarah Koss VP, Account Services |
We all know that getting the second gift from a new donor is a key objective in the donor journey and crucial to long-term retention. And yet, as many as 70% of all donors leave us after that first gift. How can we enhance & extend the donor journey to reverse the trend?
We have all heard the phrase “If it ain’t broke, don’t fix it.” While this may be effective at times, as fundraisers we need to constantly strive to grow revenues and fund the critical missions we serve.
This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.
We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”
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| Jeff Ostiguy Vice President, Digital Marketing |
Multichannel... Omni-channel... Cross channel... Pan channel. So many buzzwords ... and I think I just made up that last one on the spot.
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| Chad Lucier Vice President, Account Services |
New donor acquisition ain’t what it used to be.
