Hi! I'm Chris Hubbard. In my role as Vice President of Data Strategy at THD, I'm responsible for ensuring that our clients’ data is fully utilized to drive revenue.
Our point of view on data at THD is that it’s not enough to just collect lots of donor and giving data. That data needs to be accessible and presented in a way that facilitates insight discovery and action.
Social media can be a powerful platform for communicating and connecting with your donors. With COVID-19 stay at home and social distancing measures, it’s no surprise that social media usage is up. With this, comes a unique opportunity for nonprofits like yours to utilize social platforms to connect and communicate with your respective donors.
Here we are — waking up with our Giving Tuesday hangovers. After last year, here's hoping yours is a celebratory one!
Facebook and Network for Good have done a good thing.
| Beth Mello Senior Vice President, Account Services |
“I didn’t have time to write a short letter, so I wrote a long one instead”.
