Doing Good.

Here’s what nonprofits need to know

Coronavirus is shaking up businesses, consumers and donors alike. With the pandemic in full swing and uncertainty around when it will end, digital marketing for nonprofits has become more important than ever. 

As companies and organizations across the world face unprecedented challenges with the COVID-19 pandemic, the full economic impact remains unclear. While nonprofits providing medical and relief aid may see an increase in fundraising revenue in the short term, uncertainty remains around how it will affect the nonprofit sector on the whole in the longer term. What we can do, is look to recent economic downturns to begin to prepare for the potential impact of market decline.

Google Analytics has around an 80% market share for web traffic and analytics, so it's a safe bet that you're using it.  

Here we are — waking up with our Giving Tuesday hangovers. After last year, here's hoping yours is a celebratory one!

Monthly giving is the lifeblood of many nonprofits.  

Facebook and Network for Good have done a good thing.

Many nonprofits (yours included?) are looking to enhance their mid-level programs, and for good reason. With flat or declining program investments and fewer new donors, focusing on your mid-level is a critical way to increase revenue without a great deal of added expense.