In case you missed the 2021 Nonprofit Federation Winter Conference hosted by the Association of National Advertisers (ANA), or are looking to refresh what you learned, we are happy to share the Thought Leadership presentation we delivered with our partner, Feeding America.
THD’s Chief Strategy Officer, Linda Williams, and Feeding America's SVP of Digital & Direct Marketing, Liz Nielsen, discussed Feeding America's growth in the last year and meeting the moment of the Covid-19 pandemic.
As the country tries to slow the spread of COVID-19 and non-essential businesses are required to modify how they operate, many in our industry are concerned about how this will affect our ability to continue helping our clients to fulfill their missions. In direct mail fundraising, the USPS is the most instrumental tool we have to reach our donors and deliver our message. And it is crucial not only to direct response fundraising, but critical to the infrastructure of the entire country. Authorized and recognized by the United States Constitution, the USPS was of course deemed an essential institution and will remain open and fully operational throughout the remainder of the COVID-19 outbreak.
Here we are — waking up with our Giving Tuesday hangovers. After last year, here's hoping yours is a celebratory one!
| Nora Millwood VP, Account Services |
Many nonprofits (yours included?) are looking to enhance their mid-level programs, and for good reason. With flat or declining program investments and fewer new donors, focusing on your mid-level is a critical way to increase revenue without a great deal of added expense.
| Sarah Koss VP, Account Services |
We all know that getting the second gift from a new donor is a key objective in the donor journey and crucial to long-term retention. And yet, as many as 70% of all donors leave us after that first gift. How can we enhance & extend the donor journey to reverse the trend?
| Jess Hutchins Director, Donor Advancement |
Did you see the recent headline about the $4 million dollar bequest from a janitor? As a former Planned Gift Officer, I see these stories all the time. Where do these donors come from, and how can I find them? Those questions would often pop into my head.
This past week a simple setting and editing mishap resulted in $2.3 billion in free advertising for Starbucks. And the best part, it wasn’t even a Starbucks cup – it was a generic craft services cup.
On July 23rd, THD and many of our client partners were recognized for creative excellence at the 37th Annual NEDMA Awards in Boston including Best in Show for the Wounded Warrior Project’s "Tangible Giving" Package, aimed at encouraging donors to upgrade giving
Direct marketing used to be exactly that: "Direct."
But in today's multi-channel marketing world, that's not the case. With donors receiving fundraising messages and brand impressions through a wide variety of sources and channels, we now must answer a more difficult but pressing question: "How did our promotional effort in channel X influence giving in channel Y?"
