Here’s what nonprofits need to know
Coronavirus is shaking up businesses, consumers and donors alike. With the pandemic in full swing and uncertainty around when it will end, digital marketing for nonprofits has become more important than ever.
Coronavirus is shaking up businesses, consumers and donors alike. With the pandemic in full swing and uncertainty around when it will end, digital marketing for nonprofits has become more important than ever.
As companies and organizations across the world face unprecedented challenges with the COVID-19 pandemic, the full economic impact remains unclear. While nonprofits providing medical and relief aid may see an increase in fundraising revenue in the short term, uncertainty remains around how it will affect the nonprofit sector on the whole in the longer term. What we can do, is look to recent economic downturns to begin to prepare for the potential impact of market decline.
Monthly giving is the lifeblood of many nonprofits.
Facebook and Network for Good have done a good thing.
| Beth Mello Senior Vice President, Account Services |
| Nora Millwood VP, Account Services |
Many nonprofits (yours included?) are looking to enhance their mid-level programs, and for good reason. With flat or declining program investments and fewer new donors, focusing on your mid-level is a critical way to increase revenue without a great deal of added expense.
| Sarah Koss VP, Account Services |
We all know that getting the second gift from a new donor is a key objective in the donor journey and crucial to long-term retention. And yet, as many as 70% of all donors leave us after that first gift. How can we enhance & extend the donor journey to reverse the trend?
| Jess Hutchins Director, Donor Advancement |
Did you see the recent headline about the $4 million dollar bequest from a janitor? As a former Planned Gift Officer, I see these stories all the time. Where do these donors come from, and how can I find them? Those questions would often pop into my head.
