Setting Yourself Up for Success in Paid Search | Part 2

In part 1 of our Nonprofit Paid Search series, we talked about how marketing through a pandemic can feel risky, but the real risk comes in avoiding it altogether. We also gave some tips on how to set your organization up for success in paid search. In this installment, we explore additional options for improving paid and organic search performance for your organization. Without further ado, let’s jump right in!

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Setting Yourself Up for Success in Paid Search | Part 1

It’s an unusual time — there’s no doubt about it. But there’s still plenty you can do today to ensure that you get the most out of your paid search campaigns now and in the future. Especially during the pandemic, here are some helpful strategies for campaign success:

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Search Engine Advertising During a Pandemic

What Nonprofits Need to Know in Order to Keep the Lights On

The digital landscape has been heavily impacted by the COVID-19 pandemic, and online advertising is no exception. In the nonprofit sector, we’ve seen responses from organizations range from addressing the coronavirus head on, to shutting down online advertising altogether. The ways in which organizations choose to respond during this extraordinary time is critical to how they will come through it and to how quickly they will recover if they've been negatively impacted. Let’s take a closer look at the current online advertising landscape and what it means for nonprofits. 

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What We Learned About Email Marketing During the Pandemic

During These Strange Times, Our Email Programs Have Shown Resilience

It goes without saying that the coronavirus outbreak caused an upheaval in how nonprofits are approaching their fundraising programs. Given the new norm of social distancing, many organizations will need to rely more on digital marketing to compensate for losses they may be seeing in other channels. 

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How is the COVID-19 Crisis Affecting the USPS? FAQs for Nonprofits Navigating the Pandemic Landscape

As the country tries to slow the spread of COVID-19 and non-essential businesses are required to modify how they operate, many in our industry are concerned about how this will affect our ability to continue helping our clients to fulfill their missions. In direct mail fundraising, the USPS is the most instrumental tool we have to reach our donors and deliver our message. And it is crucial not only to direct response fundraising, but critical to the infrastructure of the entire country. Authorized and recognized by the United States Constitution, the USPS was of course deemed an essential institution and will remain open and fully operational throughout the remainder of the COVID-19 outbreak. 

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Your #GivingTuesdayNow Survival Guide

On March 31st, GivingTuesday.org announced "#GivingTuesdayNow", a worldwide day of giving prompted in response to the financial hardships nonprofits are experiencing because of the coronavirus pandemic. Though a great opportunity for struggling organizations to inject some energy into their Spring fundraising efforts, #GivingTuesdayNow has presented some challenges to nonprofits, which are pivoting quickly to incorporate this worldwide day of giving into their current communications schedule.

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Coronavirus Shakes Up the Digital Landscape

Here’s what nonprofits need to know

Coronavirus is shaking up businesses, consumers and donors alike. With the pandemic in full swing and uncertainty around when it will end, digital marketing for nonprofits has become more important than ever. 

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Potential Coronavirus Impact

As companies and organizations across the world face unprecedented challenges with the COVID-19 pandemic, the full economic impact remains unclear. While nonprofits providing medical and relief aid may see an increase in fundraising revenue in the short term, uncertainty remains around how it will affect the nonprofit sector on the whole in the longer term. What we can do, is look to recent economic downturns to begin to prepare for the potential impact of market decline.

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What does the Subscription Economy mean for nonprofits?

Monthly giving is the lifeblood of many nonprofits.  

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Let’s Not Be Cryptic

 

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