We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”
We like to tie ourselves in knots trying to find the right mix of fundraising and cultivation for our audience segments, but have you ever taken a step back and asked yourself, “Do they care?”
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| Jeff Ostiguy Vice President, Digital Marketing |
Multichannel... Omni-channel... Cross channel... Pan channel. So many buzzwords ... and I think I just made up that last one on the spot.
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| Chad Lucier Vice President, Account Services |
New donor acquisition ain’t what it used to be.
An interview with Brian Murphy, Senior Vice President, Marketing Analytics & Technology
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| Jay Denison Executive Vice President Founding Partner |
It was April, 1980.
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| Jeff Ostiguy VP, Digital Marketing |
Let’s play a little fundraising word association.
I know just how challenging it can be to deal with a Board of Directors.
We can’t increase your budget [again]
“I didn’t have time to write a short letter, so I wrote a long one instead”.
