Recent Posts by Maïca Bhatt

Maïca Pichler has spent her career amplifying the impact of mission-driven organizations through data-centric digital strategies and accelerating growth within organizations. Her experience spans brand marketing, marketing automation, email strategy, digital advertising, marketing software implementation and management (especially EveryAction), strategic operations management, and more. Maïca has previously supported an industry leader in online B2C sales, an innovator in energy-savings solutions, and dozens of history-making political campaigns. Now, as Senior Director of Digital Strategy & Operations at THD, Maïca has the privilege of focusing on her true passion: Building innovative and sustainable digital strategies to empower leading non-profits in making incredible real-world impacts. In her spare time, you’ll find Maïca jogging along the Chicago lakefront with her favorite running buddy, her dog Lilo!

Adapting to Change: Meta's Latest Update on Nonprofit Fundraising Tools

In the ever-evolving landscape of digital fundraising, adaptability is key. Meta has recently announced a series of changes to its in-platform nonprofit fundraising tools, which will impact organizations relying on this platform for their charitable efforts. At Moore, we always advocate for our clients to diversify their fundraising approaches and channels, and these recent updates from Meta only reinforce the importance of this approach. How ever we feel about the future viability of Meta’s tools, we know they currently contribute to a significant slice of many nonprofit’s fundraising pies. So, here’s a quick summary of the changes coming to Meta's in-platform nonprofit fundraising tools and why it's crucial to stay ahead of the curve.

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Beyond the ANA Buzz: Omnichannel, Authenticity & Donor-First

This year's ANA Winter Conference took place online and in-person in Washington, D.C. Maïca Pichler, THD's senior director of digital strategy & operations, shares her perspective after both attending and presenting alongside Eloise Caggiano VP of development, marketing & communications at American Parkinson Disease Association.

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