Challenge: Make the Most of the Holiday Season

The end of the calendar year marks the most important fundraising season for nonprofits because donors infused with the holiday spirit are more inclined to give. During this time, nonprofits compete at a furious pace for share of mind and wallet, working to generate more revenue than the previous year. How can an organization ensure that its message is heard above the clamor?

Approach: Cut Through the Noise With a Multi-Channel Campaign

During the overcrowded fundraising season, maximizing impressions is critical. To accomplish that, THD developed a robust, multi-channel year-end fundraising campaign for a large national voluntary health services client that broke through the "noise." The campaign included:

Results: Surpassed Goals for Revenue and Giving