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Partnering to Increase Donor Longevity

The longer your donors stay engaged, the more value they bring to your nonprofit. Yet the average donor contributes for less than two years. After five years, roughly 90 percent of donors have lapsed. We understand that donor longevity is tied to positive relationships, and we work with you to deliver engaging experiences that increase donor longevity and maximize donor lifetime value.

 

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Building & Growing Meaningful Relationships

We focus on expanding donor relationships by helping you deliver satisfying multi-channel experiences across the donor lifecycle, acknowledging tenure and commitment to increase donor longevity. We create meaningful donor experiences that encourage donors to give more and stay engaged longer.

 

Case Study: Facebook Fundraising

Learn how THD helped Birthright Israel Foundation develop Facebook into a sustainable fundraising channel.

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A Plan for Each Stage of the Donor Lifecycle

We work hand in hand with your team to tell authentic stories and deliver a tailored experience at each stage of the donor lifecycle. We help educate and onboard prospects, renew donor commitments, engage and upgrade existing donors, retain donors during peak giving periods, re-engage post-peak donors, and recapture lapsed donors by following our innovative strategic framework and our unique donor development plans.

 

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Going Beyond Traditional Segmentation

THD designs campaigns built around best-in-class analytics and tailored to donor perspectives, behaviors, and channel preferences. We engage and connect with donors through compelling storytelling that illustrates how their individual contributions are making a measurable impact. Through our unique, data-driven approach, we continuously refine and optimize our outreach.

 

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Balancing Innovation with Proven Strategies

We balance innovative approaches with tried-and-true tactics to help you build lasting donor connections by establishing trust. We use new platforms and tools to reach new audiences in emerging channels, and we focus on helping you cultivate long-term donor relationships through a seamless donor-centered contact strategy that extends across channels at the perfect cadence.

 

Ready to learn more about how THD’s innovative donor engagement strategies can help your nonprofit grow?

Contact Us Today