As acquisition becomes more complicated and costly, retaining your donors is now more important than ever. This is why the donor experience is so critical.
At THD, we look to signals beyond traditional RFM to identify where each donor is in their journey. Understanding their channel preferences, interests, and conversion history helps us target them with the right messages at the right time and deliver the right mix of cultivations and asks that will extend and improve their experience with your organization.
By partnering with THD, your first-time donors will be nurtured into long-term valuable donors.