Reactivate Dormant Donors to Grow Your Program Cost Effectively
While acquisition is critically important to nonprofits, recapturing lapsed donors is vital when it comes to improving the health of your file, offsetting attrition, and balancing the cost of acquisition. After all, lapsed donors are your warmest prospects and they provide the most cost-effective route to growing your program.
Figuring out which donors are most likely to re-engage starts with considering a wide variety of variables beyond giving history. THD uses its cutting-edge data models to increase predictive power, making it easier to re-engage lapsed donors without compromising donor value or harming the donor experience.
