Challenge: Increase Number of Sustainers

Nonprofits are well aware of how valuable monthly donors are to their organizations – but they also know how challenging it can be to convert donors to ongoing, monthly sustainers. How can they cost-effectively reach those most likely to convert?

One THD client had been relying on acquiring monthly donors through “soft ask” messaging on inserts, annual email appeals, and a monthly giving option on its general online donation form – all passive asks. THD developed a program aimed at converting active donors to monthly givers through a variety of offers, channels, and touch points, all concentrated within a targeted time frame.


Approach: Implement a Targeted Donor Drive

THD created a month-long, multi-channel donor drive campaign to launch in January, one of the strongest months of the year for this client. Our strategy was to motivate constituents to begin the New Year with a sustained commitment to the organization. Multi-channel efforts included:


Results: Program Growth of 36%